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Technology partner

When you have two types of integrations, integrations that your team builds and integrations that partners build, where do you draw clear lines of ownership? Do you have an integrations squad as a part of the product team that works with the tech partnership team? Or do you totally separate integrations (optional for customers to use) your team builds from product partnerships where companies are developing to your platform?

Stakeholder Alignment
Technology partner
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Can someone share some insiders on what a basic program for tech partners should entail?

Partner Program Strategy
Technology partner
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3 answers

Any suggestions on PRM tools for a startup business?

Partner Adoption
Technology partner
Service partner
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2 answers

Affiliate partners - yay or nay for a startup?

Partner Adoption
Technology partner
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4 answers

PRM suggestions for an SMB ? Why?

Partner Program Strategy
Technology partner
Service partner
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1 answers

What are some of the most tried, tested and proven co-marketing activities to propose to tech pârtners for the objective of lead gen?

Co-marketing
Technology partner
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3 answers

How do you market your integration partners? What has worked best for you to drive integration connections?

Co-marketing
Technology partner
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4 answers

Any recommendations for online certified training on Channels and Partnerships that are really good?

Partner Program Strategy
Technology partner
Service partner
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3 answers

What should partnership managers look out for as blockers in 2023

Partner Program Strategy
Technology partner
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3 answers

What role do non-native tech integrations (ex: A company building and marketing an integration via Zapier) play in partner program strategy? What kind of guardrails should be created and marketed for those "partner" types?

Partner Program Strategy
Technology partner
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3 answers

How do you recommend segmenting a partner program to provide utility to both your partners AND customer/prospect audience?

Partner Program Strategy
Technology partner
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2 answers

What co-partner marketing activities are generating the best results in your opinion?

Co-marketing
Technology partner
Service partner
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5 answers

What's your advice on aligning partners with our sales pitch and how to we enable them to successfully pitch to our customers?

Partner Enablement
Technology partner
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7 answers

Can a potential partnership backfire at my company? If yes, could you share some examples?

Partner Program Strategy
Technology partner
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3 answers

I'm a founder of a one-year-old SaaS startup. When should I start looking for partnership opportunities?

Partner Program Strategy
Technology partner
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3 answers

What are the criterias with which I should choose my partners ?

Partner Program Strategy
Technology partner
Service partner
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4 answers

Can you share how commission targets for Partner Mangagers have played into your strategy, if at all?

Partner Program Strategy
Technology partner
Service partner
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1 answers

Has anyone had success partnering with GSI’s? How did you go? What were the steps you took to successfully partner with them? They can be challenging at first to partner with but how did you break that barrier and have success? Having a strong funnel of service opportunities for them, have clear success metrics, having transparency. What else have been successful?

Partner Program Strategy
Technology partner
Service partner
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How do you get cross-functional buy-in to support your tech partner program, both in the early recruiting days and once the program is more established?

Partner Recruitment
Technology partner
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How do I scale my partner recruitment & onboarding motion?

Partner Recruitment
Technology partner
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What would you recommend is a good set of asks / what are some must haves - to get from an integration partner before we certify them and market them to our customers?

Co-marketing
Technology partner
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3 answers

Do you recommend cold outbound for partner recruiting? Why/why not? What has worked for you if yes?

Partner Recruitment
Technology partner
Service partner
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5 answers

How do you choose which technology partners are a good fit for your business?

Partner Recruitment
Technology partner
Service partner
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7 answers

What marketing do you do in order to reach partners that are not in your program, so that you can get more partners?

Partner Recruitment
Technology partner
Service partner
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5 answers

What is your go-to playbook for activating newly recruited partners?

Partner Adoption
Technology partner
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14 answers