How do we differentiate our partner program from competitors to attract top-tier partners?

I do not have a perfect answer for this but i do think that one of the most important factors when designing a Partner program is to think about it from the perspective of a Customer. If your customers find it really easy to differentiate between your Partners, find the right Partner to meet the challenge that they have and they have confidence in how you are categorising your Partners then that is usually the type of program that Partners want to be a part of. Making the program relevant to the wider industry and not just your ecosystem also helps make the program something that a Partner will promoter being a part of, an example would be to use industry terminology over your product terminology or make it clear how the two are the same.

Winning over top-tier SaaS partners requires a program that stands out with undeniable value, seamless collaboration, and a distinct competitive edge. 1. Unique Financial/Economic Benefits. - Offer a higher recurring revenue share with possibly a longer payout. - Tiered incentives. - Make your payouts fast and transparent. Are monthly payouts possible? - Spiffs/bonuses for expediting deal flow. 2. Superior enablement and support. - Frictionless onboarding and training. - Dedicated partner success team. - Personalized marketing and sales assets. 3. Exclusive access and VIP perks. - Early bird access to new features and functionality. - Partner only community and networking. - Access to APIs and opportunity for integrations. - Slack channels? Direct access to PM cell phone? Always engage with partners to understand what they value most and how competitor offerings stack up. Tailor your offerings accordingly.