Creatio Partner Manager Latin America, Javier De Bustos Lozano
on
Stakeholder Alignment
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Question
How do you get cross-functional buy-in to support your tech partner program, both in the early recruiting days and once the program is more established?
What are the best ways to create alignment and trust between sales teams and partners to ensure smooth co-selling? Are there any blockers/red flags I should watch out for?
What activities would you suggest for internal partner training to help the different teams and stakeholders in my organization learn about the partners we have in our ecosystem?