What are some common partner enablement mistakes to watch out for?

Countless mistakes can be made. Continue to make them until you've refined your process/approach. 1. One-size-fits-all approach: All partners are not the same. Prioritize them while tailoring enablement material and offering team support accordingly. 2. Lack of data/metric-backed goals: Define what success means upfront for both partners. Work together to track while holding one another accountable. 3. Failure to incentivize partners: Whether it's in the form of rev share, demo bounties, customer introductions, marketing collaboration, or more, you must compensate partners for their advocacy. 4. Ignoring your partners: frequently collect feedback from partners to define your approach (product, GTM, etc.) 5. Poor communication: make it so it's easy to communicate/inquire with your team. 6. Not meeting your partners where they are: show up to the events, cities, etc. where your partners are. In person engagements are still exponentially more meaningful than digital ones.