What are some common partner enablement mistakes to watch out for?

1. Overloading partners with too much content - it's better to build role-based learning paths that are short, concrete and concise 2. No clear ROEs - understand that your partners and your sales teams are competing for the same leads. Build a clear ROE framework to avoid friction 3. Lack of easy access to resources - having resources in too many platforms can be confusing, try to concentrate all the resources in a self-service partner hub

Similar to the about, some common partner enablement mistakes include unclear value propositions, where partners don’t see how your solution benefits their business. Overly complex onboarding can overwhelm and disengage them before they ramp up. Lack of tailored training prevents partners from confidently selling and implementing your product. Inadequate sales and marketing support leaves them without the right tools to generate demand. Failing to provide early deal support can stall momentum, while weak ongoing engagement leads to partner inactivity. Lastly, neglecting feedback loops prevents necessary improvements. To succeed, keep enablement clear, structured, and continuously optimized for partner success.

Countless mistakes can be made. Continue to make them until you've refined your process/approach. 1. One-size-fits-all approach: All partners are not the same. Prioritize them while tailoring enablement material and offering team support accordingly. 2. Lack of data/metric-backed goals: Define what success means upfront for both partners. Work together to track while holding one another accountable. 3. Failure to incentivize partners: Whether it's in the form of rev share, demo bounties, customer introductions, marketing collaboration, or more, you must compensate partners for their advocacy. 4. Ignoring your partners: frequently collect feedback from partners to define your approach (product, GTM, etc.) 5. Poor communication: make it so it's easy to communicate/inquire with your team. 6. Not meeting your partners where they are: show up to the events, cities, etc. where your partners are. In person engagements are still exponentially more meaningful than digital ones.