Stakeholder Alignment
Technology partner

How do you align your revenue teams when integrations are more about retention, NRR, or time-to-value vs new logo generation?

1 Answers
Nouras Haddad avatar
Nouras Haddad
MotherDuck VP Partnerships
If the partnership helps retention, NRR or some other non-acquisition metric - you may be better off going through your Customer Success, Professional Services or Support teams. Usually there is someone at the company who cares about that metric, so educate them on how your partner can help. But also be clear about your priorities; if your company is currently focused on new logo generation, thenhighlight partners that help you hit those goals.