Thomas Mancuso
Podium Director Of Product Partnerships
This is a much debated topic, which varies by industry.
But what we have seen in our SMB B2B market is that collaboration at conferences/expos/trade shows have the biggest short term impact for lead gen.
The next best would be cross selling blitz calling between the two partner's customer bases. Make sure to have a short clean partnership value prop, and have both partner and company sales teams on the calls together prospecting.
Webinars are not very impactful, for anyone, customer, partner, company.
Greg Kelly
Webflow Principal, Product Partnerships
One of the easiest ways to co-market with a tech partner is by jointly creating a single asset (PDF, video etc) and having that asset live behind a gated form that has a double opt-in to receive communications from you and the tech partner (aka new leads!).