Which channels would you use for a GTM campaign with a tech partner or integration?

The key to a successful go-to-market campaign with a tech partner is to focus on high-impact channels. Again, use you and your partners’ historical data to determine where to start. Email remains one of the most effective tools; use targeted campaigns, ongoing newsletters, and personalized outreach to promote partner solutions. Additionally, include integration callouts within your product’s onboarding process—this ensures users are aware of relevant integrations right when they start. If your website has significant traffic, use CTAs and banners on high-traffic pages to drive awareness. Social media can be helpful but may not always provide a significant ROI, so weigh its value based on your previous campaign performance. Consider embedding integration features within product tours or setup processes to make adoption as seamless and natural as possible.