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Partner Marketing

How does the Partner Marketing function work? Which metrics do you focus on and how do you collaborate with different teams internally?

Partner Marketing
Technology partner
Service partner
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4 answers

Which channels would you use for a GTM campaign with a tech partner or integration?

Partner Marketing
Technology partner
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2 answers

What are some of the most effective partner marketing initiatives you could add to your Partner Program for partner engagement?

Partner Marketing
Service partner
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2 answers

What's your process to make sure you're bringing the right kind of partners to your Partner Program from a marketing point of view?

Partner Marketing
Service partner
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1 answers

What are some of the most tried, tested and proven co-marketing activities to propose to tech pârtners for the objective of lead gen?

Partner Marketing
Technology partner
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4 answers

How do you market your integration partners? What has worked best for you to drive integration connections?

Partner Marketing
Technology partner
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9 answers

For co-marketing partnerships focused on promoting to each other's user base (via emails, blog posts, etc.), how have you found success in crafting the user journey online? Is this something you've dealt with?

Partner Marketing
Service partner
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3 answers

What co-partner marketing activities are generating the best results in your opinion?

Partner Marketing
Technology partner
Service partner
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7 answers

What would you recommend is a good set of asks / what are some must haves - to get from an integration partner before we certify them and market them to our customers?

Partner Marketing
Technology partner
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4 answers

What have you experienced to be successful partner marketing tactics to generate leads for partners?

Partner Marketing
Technology partner
Service partner
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10 answers

What are the most valuable marketing benefits you provide to 1/ service/consulting partners and 2/ technology partners?

Partner Marketing
Technology partner
Service partner
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9 answers

What characteristics or skills do you find most "good" partner marketers have?

Partner Marketing
Technology partner
Service partner
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7 answers

I'm a partner marketer that reports up to marketing and I'm struggling to get my partner-related projects prioritized. I suspect the main problem is lead attribution and how it affects team budgets/priorities between marketing and partnerships. Do you have any tips for increasing collaboration?

Partner Marketing
Technology partner
Service partner
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6 answers

I find that our team often agrees to do co-marketing activities without discussing whether that specific activity type is the most effective way to achieve what both teams want. What sort of process have you seen work well in helping marketing+partnership teams prioritize and commit to the right types of co-marketing activities? Thanks!

Partner Marketing
Technology partner
Service partner
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2 answers

What are the most effective examples of co-marketing you've done or have seen recently? (What channels, resource types, etc.?)

Partner Marketing
Technology partner
Service partner
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6 answers

How do you know if your partner co-marketing strategy is successful?

Partner Marketing
Technology partner
Service partner
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5 answers