What role do non-native tech integrations (ex: A company building and marketing an integration via Zapier) play in partner program strategy? What kind of guardrails should be created and marketed for those "partner" types?
How do you get cross-functional buy-in to support your tech partner program, both in the early recruiting days and once the program is more established?
What would you recommend is a good set of asks / what are some must haves - to get from an integration partner before we certify them and market them to our customers?