How should I define activation, and what are some common blockers/issues that prevent successful activation of partners?

Activation should be a clear milestone that indicates a partner is ready and motivated to drive revenue. The definition will depend on your business company, but in general, activation should be: 1. Measurable: tied to actions that show real engagement. 2. Time-Bound: ideally happening within the first 30-90 days. 3. Aligned with Revenue Generating Behavior: encouraging activities that lead to deals closed. Ways to define activation based on different partner models: Referral Partners: - First referral or lead submitted - First sale generated - Co-marketing campaign launched Technology/Integration Partners: - Integration completed and tested - First joint customer onboarded - Co-marketing campaign launched Common partner activation blockers: - Lack of clarify on next steps. - Lack of product knowledge. - No immediate incentive to engage. - Complicated deal registration process. - Lack of cross team/channel support. - Misaligned incentives.