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Top questions

Do you ever say no to co-marketing? If so, what signals tell you a partner isn’t quite ready?

Partner Marketing
Technology partner
Service partner
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1 answers

How much (and in what ways) does your overall partner marketing strategy shift or adapt for partners in different regions?

Partner Marketing
Technology partner
Service partner
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1 answers

What are some of the most common challenges or problems that Partner Marketing teams run in to and how do you address/solve them?

Partner Marketing
Technology partner
Service partner
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1 answers

How do you measure the success of partner marketing campaigns?

Partner Marketing
Technology partner
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1 answers

What KPIs or metrics do you track to evaluate the impact/return of co-selling with partners?

Co-selling
Service partner
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1 answers

How do you handle a once high-flying partner, who is no longer performing at the same levels ?

Partner Program Strategy
Service partner
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1 answers

What’s the number one thing you look for in a partner when you're recruiting? What are your non-negotiables?

Partner Recruitment
Technology partner
Service partner
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1 answers

What are some non-obvious ways to speed up partner onboarding?

Co-selling
Service partner
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3 answers

How do you align your revenue teams when integrations are more about retention, NRR, or time-to-value vs new logo generation?

Stakeholder Alignment
Technology partner
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2 answers

How do we balance our partner team’s integrations goals with the goals/priorities that product and engineering have?

Stakeholder Alignment
Technology partner
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2 answers
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