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Top questions

What are some non-obvious ways to speed up partner onboarding?

Co-selling
Service partner
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1 answers

How do you align your revenue teams when integrations are more about retention, NRR, or time-to-value vs new logo generation?

Stakeholder Alignment
Technology partner
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How do we balance our partner team’s integrations goals with the goals/priorities that product and engineering have?

Stakeholder Alignment
Technology partner
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From the point of view of a consulting partner, would you recommend going all in with one technology provider or would your advice be to stick with multiple platforms and picking the right one based on the customer need?

Partner Program Strategy
Service partner
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What is the biggest difference between "traditional" partner marketing and influencer marketing? Are there any lessons from influencer marketing you can apply to agency/services partners?

Partner Marketing
Service partner
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1 answers

What kind of incentives (monetary and non-monetary) do you offer partners to get them to activate (as well as to motivate them to engage with the program/refer new business on an ongoing basis)?

Partner Activation
Service partner
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2 answers

How do we create an activation program that scales as we add more and more partners to our ecosystem?

Partner Activation
Service partner
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2 answers

How should I define activation, and what are some common blockers/issues that prevent successful activation of partners?

Partner Activation
Technology partner
Service partner
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3 answers

How do we differentiate our partner program from competitors to attract top-tier partners?

Partner Recruitment
Technology partner
Service partner
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2 answers

What are some common partner enablement mistakes to watch out for?

Partner Enablement
Technology partner
Service partner
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