Co-marketing
Technology partner

What would you recommend is a good set of asks / what are some must haves - to get from an integration partner before we certify them and market them to our customers?

3 Answers
Maurits Pieper avatar
Maurits Pieper
Dixa Head of Partnerships
- What does the MVP look like of the integration? - What resources are required to build it - What resources are required to maintain it? What about an SLA? - What communication/tech support is needed from both partners? - Product images, recording and support material to share and enable internally? - Breakage protocol? Any data/security minimum requirements needed?
Kelly Sarabyn avatar
Kelly Sarabyn
HubSpot Platform Ecosystem Advocate
Deep, high quality integration, SLA for supporting the integration, security of the integration, meets a real need of your customers, successfully used by a reasonable number of customers for at least 6 months, and a commitment to updating it in a timely fashion. You could also roll in GTM asks such as referrals or promotion of the integration if you wish.
Margot Mazur avatar
Margot Mazur
HubSpot Manager, GTM Strategic Partnerships
Hey there! Here are a few things to think through, not an exhaustive list: - How are they supporting the integration? What happens if something breaks or needs to be updated? - What happens if someone needs help with the integration? How can customers reach them and how quickly will they be responded to? - What does the security of the integration look like? How is customer data being stored/managed? - Are they promoting the integration? If so, how? What do their marketing resources look like? - What is the value prop for customers? What are best practices for using the integration? - Do you have screenshots/video walkthrough of the integration? - What are your goals for this integration? Are you looking for a specific number of connections? Are you hoping it will drive sign ups for your product? What does a successful integration look like for you? From there you can figure out whether it's the right fit, and how you can work with them to drive more connections.