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How do you know if your partner co-marketing strategy is successful?

3 Answers
Allie Schratz avatar
Allie Schratz
Jotform Sr. Partner Marketing Manager
This is completely dependent on the project, the partners, and the goals they agreed upon before launch. Be it webinar registration numbers, blog click-throughs, social engagements, integration adoption, or lead generation following an email campaign, the most critical success indicator comes down to what was agreed upon as the "north star" metric at the start of the project, and how the results stacked up to that particular metric.
Daniel Dawson avatar
Daniel Dawson
Aircall Sr. Partner Marketing Manager
Did it generate the results that were initially discussed and agreed upon between the partners involved? If it didn't, is everyone satisfied with the results that are transpiring? Is there progress toward bigger rocks or milestones in the partnership? You need to have these key metrics outlined and partner growth plans established before you can say a campaign, program or strategy is successful or not. It may also be successful for one side of the partnership, but not for the other. It's important to conduct post-mortem sessions and have open, honest and transparent feedback with your partners in order to mutually achieve goals.
Charlene Strain avatar
Charlene Strain Partner Marketing Manager
There is no one-size-fits-all answer to this question, as the success of a partner marketing strategy depends on a number of factors. However, there are some key indicators that can give you an idea of whether or not your strategy is on track: 1. One important metric to look at is engagement rates. This includes measures such as click-through rate (CTR) and conversion rate. If your partner marketing campaigns are generating high levels of engagement, it's a good sign that your strategy is successful. 2. Another key indicator is reach. This refers to the number of people who are seeing your partner marketing campaigns. If you're reaching a large number of people, it's likely that your strategy is having a positive impact. 3. Finally, another good indicator of success is partner satisfaction. If your partners are happy with the results of your campaigns, it's a good sign that your strategy is working well. Ultimately, the success of a partner marketing strategy depends on a number of factors. However, if you're seeing positive indicators in terms of engagement, reach, and partner satisfaction, it's likely that your strategy is on track.