There are a few key co-marketing motions that are best suited for co-selling.
Firstly, partner marketing can be extremely effective in co-selling situations. This is because partner marketing generally refers to the promotion of products or services by two or more companies who have a strategic alliance or partnership.
In other words, partner marketing helps to increase visibility and exposure for both companies involved, which can in turn lead to increased sales.
Another key co-marketing motion that can be very effective in co-selling situations is co-branding. This is where two or more brands come together to create a new product or service. This can be an extremely effective way to reach new customers and markets, as well as improve brand awareness and recognition.
Finally, cross-promotion is also an effective co-marketing motion for co-selling. This is where companies promote each other's products or services to their own customer base. This can be a very effective way to reach new customers and markets, as well as increase sales for both companies involved.
For example, Pendo has an incredible Reseller Partner Program where partners (who are also our customers) resell our key products to their end users. We split the profits, which is beneficial for co-selling. We also utilize key marketplace listings and integrations, including in Google Cloud Marketplace, Salesforce AppExchange, Coupa Marketplace, Zapier, and more. You can learn more about our Reseller Partner Program here:
https://www.pendo.io/product/reseller-partner-program/ + our Google Cloud Marketplace Listing here:
https://www.pendo.io/news/pendo-makes-product-experience-platform-available-on-google-cloud-marketplace/
In conclusion, partner marketing, co-branding and cross-promotion are all key co-marketing motions that can be very effective in co-selling situations. All three of these motions help to increase visibility and exposure for both companies involved, which can lead to increased sales.