What sales materials do consulting partners generally need to discuss your product with their clients?

In the past I've found enabling consulting partners to be one of the trickiest parts of program design as every partner is different in how they communicate with clients. Out of the gate, I think the partner needs to have a clear value proposition, a set of customer stories to tell, a succinct competition positioning statement, and straight forward pricing materials.

Top 3 are: 1. A 2-pager with an overview of our product and our jvp with that partner 2. Mutual case study 3. Use case features and benefits (1 pagers or videos)

When we built a program for consulting partners in a prior role, we built a matrix to identify where we would focus our efforts. Once we had prioritized a few consulting partner relationships we worked to understand from them, what best practices were the most effective for content and enablement. The point being, one can guess what resources a partner is going to need OR you can learn with the partner about what works best for them. This does not mean to show up empty handed but rather, get an understanding of what great looks like, from them, then replicate and enhance. You do not need to reinvent the wheel.

The Caspio Partner Portal provides our consulting partners with all the collateral they need to discuss our offering and their joint solution with their clients: presentations, pricing sheets, case studies, value propositions, demo apps, and more!