What metrics are top of mind for executives and leadership teams when deciding to increase spend on partner budget?

At SmartSuite, it's pretty straight forward: MRR/ARR impact. Number of trails and conversions. We try to attribute partnerships to rev as closely as possible.

To expand a little bit on my earlier question - they’re going to care most about demonstrable impact your team is having, that’s clearly aligned with wider business priorities. So be prepared to dig in and show up as a strong driver of new business growth and/or existing business expansion and retention. But, in addition to that, being able to show comparative impact versus other channels on things like win rate and deal size, as well as team metrics like productivity, is really crucial.