What are some ways to increase the adoption of tech partners/integrations with your existing customer base?

Evergreen marketing > campaign-based marketing Whenever possible, highlight tech partners with always-on, evergreen marketing, such as a dedicated email in drip series or in-product messaging during onboarding. This allows the partner to grow as you grow, versus flash in the pan co-marketing like on social or events, and is particularly impactful if you have a strong PLG motion.

The product should be the primary channel driving adoption. You can write the best newsletter, create the best promo video, spend a ton on ads, etc. If your integrations marketplace doesn’t feel like a core part of your product, it’ll be hard to drive adoption.

Creating additional moments for customers to become aware of, be inspired by, and easily implement. These can take the form of: - Including announcements of new integration launches and success stories in customer newsletters (I had to get at least one mention of email marketing in here 😀) - Ensuring the integration connections are as simple as possible and easy to find within your application. - Implement in app notifications (with the appropriate context of course) - Sharing content about successful customers using the tech partner/integration <--- this is my favorite option and makes for great sharable social media content as well. - Creating very clear setup documentation and templates/recipes for success - Host workshops, courses, and challenges for customers interested in using the integrations - Provide some sort of training to the sales or customer success teams (for both partners) where possible. The more comfortable these folks are in understanding the solution’s benefits and implementing the tool the more easily they will be able to make recommendations during conversations with customers. That’s a win! - Talk to integrated customers (from power users to folks who installed but have not used the integration). Use your findings as a guide. Regular and power users are going to be the best fit for the integration in its current state — knowing this you can find more existing customers that match their characteristics. Then make adjustments to the integration if necessary to convert those inactive integrated customers to active ones.

Exposing how I/we as a company use those technology/platforms and integrations ourselves.

Caspio provides open REST APIs along with exhaustive documentation and clear in-product callouts for integrated services besides covering it in our documentation. We have some exciting plans in this space which we will be announcing soon to make it even easier to integrate with us and build joint solutions – we encourage potential tech partners to reach out to us from our Partners page with ideas.

1. marketing that integration to your customers via newsletters, blogs, landing pages, and other co-marketing activities. 2. training your internal teams on the details of the integration and giving them supporting assets to share with customers/prospects when specific conversations come up. 3. literally going through customer accounts and finding ones that would see value in that integration and giving CS scripts to use to share the integration information with that customer to name a few...