What are 3 things to take into consideration in the early stages of your Partner Program?

1. You have to justify your existence - it doesn't matter how much buy-in you have from leadership, or how fluffy your metrics appear to be. If you can't tie outcomes from your work to money coming in to the business, your career security is always out of your hands 2. Focus relentlessly on short-term outcomes. Partnerships is inherently a long-term endeavour. If you put at least 80% of your time into activities that will generate your desired outcomes in the next 3-6 months, then the long term will take care of itself. 3. Everyone is a salesperson. Whether you know your quota or not, you have one. Whether you report to product or sales or marketing or the CEO directly... there is a revenue number that you must contribute to the business. If it doesn't seem that way, it's because no one has done the maths yet - not because the maths doesn't exist.