We're considering getting listed / joining the AWS Marketplace. What are a few of the best reasons to sell our software through the AWS Partner Network?

I've guided a dozen companies through this decision, and here's what actually matters: The compelling reasons: Procurement friction elimination: Enterprise buyers can purchase through AWS Marketplace using existing AWS commits and procurement processes. This sounds mundane until you've lost a deal because procurement took six months to approve a new vendor. Marketplace transactions can close in days instead of quarters. I've seen this collapse sales cycles by 60-70%. Co-sell access: AWS has 3,000+ enterprise account managers globally who need solutions to attach to their infrastructure deals. When you're in Marketplace with co-sell status, you become "approvable" for their reps to recommend. This isn't automatic—you still need to enable their field—but the door is open. Consumption-based buying alignment: Many enterprises now have multi-million dollar AWS commits they need to draw down. Your solution becomes a way for them to utilize existing budget rather than requesting new budget. From a CFO's perspective, that's the difference between a quick yes and a lengthy approval process. The strategic angles many miss: Private offers: You can negotiate custom pricing, terms, and billing arrangements through private Marketplace offers. This gives you enterprise flexibility with Marketplace convenience. It's particularly powerful for non-standard deal structures. ISV Accelerate program: If you qualify, AWS pays you an additional percentage of revenue for transactions influenced by AWS sellers. This can be 10-25% depending on the deal type. That's found money for deals that might have happened anyway. Marketplace-as-proof: Being listed on AWS Marketplace signals legitimacy to enterprise buyers. It means you've passed AWS's vetting, integrated with their infrastructure, and committed to their ecosystem. That matters in competitive situations. The honest caveats: Getting listed is the easy part. Actually driving revenue requires investment—AWS co-sell enablement, joint solution building, field engagement. Budget for a dedicated AWS alliance manager if you're serious. Also, AWS takes 3-7% of transactions depending on your contract, so factor that into your economics. Before joining AWS Marketplace, identify 10 target accounts currently using AWS heavily (look at job postings, tech stack data, or simply ask your sales team). Estimate what percentage of your annual bookings could come from AWS-committed buyers. If that number exceeds 20%, Marketplace should be a priority. Start with private beta to selected customers, prove the motion works, then scale.

There is a lot to this answer, and better articulated via the AWS website: https://aws.amazon.com/marketplace. In a nutshell, if your solution runs on AWS, then AWSMP is a fantastic route to reach AWS customers and participate in co-selling by leveraging the wide ranging solutions and resources of AWS.