How can I leverage services partners for my integration partnerships?

We typically introduce our tech partners to our service partners via partner slack and one-on-one so that service partners bring the tech integrations to their clients. We also facilitate enablement materials such as videos and webinars to make sure everyone knows how to use the integration and what it can do.

* Service partners offer a great opportunity with Integration partners in two areas:
 1. Augmenting the set up of tough legacy integrations. 
 2. Gaining utility from the integration directly in the product, and expanding the value customers get from the integration. 
 Bonus: Building Integrations for you to Integration Partners who don’t have interest or resources.

At the end of the day, your service partners represent an incredible wealth of knowledge as they are effective the voice of their customers (which are hopefully your customers too!). To me, the best way to leverage service partners for integration partnerships is by getting their insight into what integrations should be built, what integrations can be improved, and how/if the newly shipped integrations are helping their customers they way you envisioned.

Focus on those with skin in the game already for that stack/part of the stack. As an example, while at Amplitude our partner Feld M in EMEA created the Adobe Launch Integration (https://amplitude.com/blog/amplitude-adobe-extension). When a SP creates an integration like this, they garner extra credibility in the field. Large SI's do this frequently as well to differentiate their services around Large Technology partners, be it cloud/cloud management, Salesforce, Adobe, SAP and others. If you are a smaller startup, Regional SP's or Agencies may be the right fit to approach.