Hello, using the idea of "give value first and early" in the partnership. What type of resources that you guys give to your partner in order to give the first value to the partner? Could you rank the most effective ways to create a reciprocity from you partner?

1. Introductions to your clients 2. Cash poured directly into their customers acquisition by sponsoring marketing efforts (like content and irl events) 3. Introductions to your partners (it's surprising how valuable this can be!) One little tactical tip to employ is: helping your partners to be experts It's such a small thing, but when you spot that key partners are giving public talks that involve your area of work (e.g. we sell AI for customer service in retail), proactively offer to help them prepare. Ultimately, partnerships is about human<>human relationships; so any opportunity to build a better relationship with people that serve your ideal clients is something to jump at!

I've seen succuss with meeting with partners to show them a one-on-one demo of the product or asking them for product feedback. I also provide free sandboxes so long as we are moving towards partnership.