Eduardo Ezban
Deel Senior Manager, Partner Programs
Here are some recommendations I've used in the past to show value to partners at early stages:
1. Offer free enablement & training materials
2. Plan a joint event, and offer to sponsor a portion of it
3. Early access to support - assign a partner manager that can help them close their first deal
4. Monetary incentives - offer a higher commission for the first deal they close
Bradley Johnston
Opensend Director of Partnerships
We at Opensend are fortunately in a unique position where we can offer our B2B product to our referring partners, at no charge, allowing us to immediately offer value at the start of any partnership. If you are able to replicate this in any type of way, I strongly suggest you do. That being said, here's some ways to ensure you are giving, to get:
1. Lead sharing: give partners quality leads or referrals.
2. Training: help partners get up to speed with product demos and guides.
3. Collateral: share ready-to-use pitch decks, case studies.
4. Exclusive access: offer early product access, higher rev share, or discounts for customers.
5. Marketing support: provide co-branded campaigns and promotions.
6. Technical support: offer direct access to support and resources.
7. Investment: support their initiatives.
This actions will ensure partners feel supported and motivated to reciprocate.
💬 Stephen Jones
DigitalGenius Head of Partnerships
1. Introductions to your clients
2. Cash poured directly into their customers acquisition by sponsoring marketing efforts (like content and irl events)
3. Introductions to your partners (it's surprising how valuable this can be!)
One little tactical tip to employ is: helping your partners to be experts
It's such a small thing, but when you spot that key partners are giving public talks that involve your area of work (e.g. we sell AI for customer service in retail), proactively offer to help them prepare. Ultimately, partnerships is about human<>human relationships; so any opportunity to build a better relationship with people that serve your ideal clients is something to jump at!
Avi Hercenberg
SmartSuite VP of Partnerships
I've seen succuss with meeting with partners to show them a one-on-one demo of the product or asking them for product feedback. I also provide free sandboxes so long as we are moving towards partnership.