From the point of view of a consulting partner, would you recommend going all in with one technology provider or would your advice be to stick with multiple platforms and picking the right one based on the customer need?

Okay, thinking like a consulting partner, here's my take: - Going "All In" with one tech provider: Pros: You can become the expert. Deep knowledge, stronger relationship with the partner (better leads, support, maybe even MDF), easier training and staffing, clear market positioning. You become the go-to specialist! Cons: Risky if that vendor stumbles or their tech becomes less relevant. You limit your addressable market – you can't help clients who need or prefer a different solution. You're tied to their roadmap and pricing. - Staying diversified across multiple tech platforms: Pros: You can offer truly objective advice and pick the genuinely best offering for each client's specific needs. Broader market appeal. Less risk if one platform fades. Potential to cross-sell services between platforms. Cons: Harder to build deep expertise across everything. Higher training costs and complexity. Potentially weaker relationships with each individual vendor (less leverage, fewer leads per vendor). Can dilute your marketing message. - My advice (generally): For most consulting partners, diversification is usually the smarter long-term play. It prioritizes the client's needs (making you a trusted advisor) and reduces your business risk. However, you can still have focus/priority areas. Maybe specialize deeply in 1-2 core platforms where you see the most market demand and build strong partnership there, while maintaining competency in others to offer broader advice. It really depends on your firm's size, goals, and the specific market you serve. A small boutique firm might thrive as a deep specialist, while a larger consultancy usually needs breadth. All the best!

A few years ago, being a multi-vendor partner had significant advantages. But in today’s landscape, vendors are increasingly seeking specialized partners. You might lose some clients who aren't the right fit, but if you align with the right technology and build solid solutions around it, you can grow a multi-million dollar business within 24 months. Having dedicated teams for a specific vendor allows you to go deeper and move faster. It’s even better if you can offer industry specific solutions where you might be packaging tech that works well together—like monday.com, Make.com, and QuickBooks— while giving the client amazing TTV and layering on a serious amount of PS.