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Co-marketing

What are some of the most tried, tested and proven co-marketing activities to propose to tech pârtners for the objective of lead gen?

Co-marketing
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2 answers

How do you market your integration partners? What has worked best for you to drive integration connections?

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3 answers

For co-marketing partnerships focused on digital promotion to each company’s user base (via emails, blog posts, etc.), how have you found success in crafting the user journey online? Is this something you e dealt with?

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What co-partner marketing activities are generating the best results in your opinion?

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What would you recommend is a good set of asks / what are some must haves - to get from an integration partner before we certify them and market them to our customers?

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What have you experienced to be successful tactics to generate leads for partners (for-partner marketing)?

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8 answers

What are the most valuable marketing benefits you provide to 1/ consulting partners and 2/ technology partners?

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6 answers

What characteristics or skills do you find most "good" partner marketers have?

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I'm a partner marketer that reports up to marketing and I'm struggling to get my partner-related projects prioritized. I suspect the main problem is lead attribution and how it affects team budgets/priorities between marketing and partnerships. Do you have any tips for increasing collaboration?

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I find that our team often agrees to do co-marketing activities without discussing whether that specific activity type is the most effective way to achieve what both teams want. What sort of process have you seen work well in helping marketing+partnership teams prioritize and commit to the right types of co-marketing activities? Thanks!

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What are the most effective examples of co-marketing you've done or have seen recently? (What channels, resource types, etc.?)

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How do you know if your partner co-marketing strategy is successful?

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